Code Ninja’s is an edtech franchise, providing coding classes to kids ages 5-14, along with summer camps. I worked directly with the center director of two Code Ninjas locations in Orange County on their marketing.

• I managed Code Ninja’s social media account, and handle a variety of marketing duties, allowing the center director to focus on running the business.
• I created social media posts, reels, film, and photograph all center activities.
• I’ve wrote various forms of communication, training materials, newsletters, presentations, and speaker notes.
• I scheduled all content, and manage our content calendar in SOCI.

• I designed and wrote social media posts, from October 2023 to 2024.
• I also conducted outreach efforts to community organizations, expanding partnerships, and sponsorships.
• My efforts resulted in an increase in website traffic, more social media followers, and new partnerships founded with SVUSD and CUSD schools, where Code Ninjas classes are now in session today.

AI-powered educational programs are rapidly developing into something that will provide students with a wider range of tools for success. At code Ninjas, we give them the tools they need to be able to use the latest technology to their advantage. Learning how to code at a young age gives kids an advantage in a world that largely relies on technology, such as AI.

Join out Future Minds AI Academy Summer Camp at Code Ninjas Ladera Ranch 😃

Link is in the bio 👆👆👆

#aicamp #stemcamp #codingcamp #coding #scratch #gamedesign 

My Projects

• Social media posts (design and copywriting)
• Instagram reels
• SEO keyword research and analytics
• Monthly newsletters
• Outreach letters and calls
• Girl Scouts Badge Event – Powerpoint Presentation design
• Girl Scouts Badge Presentation speaker notes
• Business profile article for the local magazine
• Outreach emails to community business partners
• Creation of a Code NInja’s blog on Medium
• Center procedure manuals, and templates
• Custom branded coloring pages
• Promotional materials design (postcards, tri-fold brochures, flyers, and coupons)
• Created informational signs

• I communicated directly with the Center Director and staff, to gain up to date information, on what was happening in the coding classes at Code Ninjas.

• I interviewed the kids on what they were working on, to get their unique perspectives on being there, and to get an idea about what they were working on.

• I highlighted the accomplishments of the students, including: Who was leveling up, “ninja shout outs,” a “ninja spotlight,” noteworthy activities, and the raffle prize winner.

• I dedicated a section to after-school clubs such as Lego Robotics, Roblox, Minecraft, 3D -Printing, and Python club.

• I noted major holidays, and gave each month a unique theme.

• There were informational sections, dedicated to a coding topic, a programming language, or coding trivia.

• I used the newsletter to mention upcoming camps, stem learning days, and cross-promote our services.

Before I came on as Social Media Coordinator, management struggled to design posts, and keep the content calendar updated while juggling other managerial duties.

Problem: There were not enough images and posts provided by the franchise to stay up to date. The posts provided free from Code Ninjas corporate were oftentimes not relevant, and mentioned services they did not provide as an individual franchisee.

The posts from corporate would “auto-post” with little warning, advertising everything from drone flying which they did not offer, to a celebration of “Boxing Day,” which is not celebrated in the US. I quickly noticed and took care of these issues.

As social media coordinator, and admin, I made sure the content calendar stayed up to date, and relevant, so these problems would no longer be an issue.

My goal was to have at least two stories posted per day, and a post at least every other day, without overlooking relevant celebrations and holidays.

Solution: I kept the content calendar filled with relevant posts, utilizing brand colors, symbols, and logos. Code Ninja’s social media account is up to date, and I has posts scheduled about 6 months in advance.

• Once the content calendar was filled in, I would leave free space in the calendar, to post current happenings in the business, such as “What’s Going on in the Dojo,” and “Leveling Up,” reels, highlighting the kids accomplishments in the classes.
• I created new social media categories and themes for posts such as: Today In Coding, Code Birthday, Coding News, Girls Can Code, and Today in Tech History, etc
• I provided interesting content and shared relevant kids coding news stories.
• My posts vary in length from 150 to 250 words on average per post.
• I used Canva for design, and SOCI for managing the content calendar.

I highlighted what was happening in the classes several times a week, with reels, and posted daily stories to keep our followers in the loop.